* Doesn't smudge
* Easy to apply
* Stays deep black all day
* Very easy to make thin lines or wings with
* The price!!!
The only downside I can think of is that it claims to be waterproof. I wouldn't call it waterproof, it's more water resistant then waterproof. But it's not really something that bothers me. It doesn't fade or run when it rains a bit. But when you shower with it still on it will fade. Below I took some pictures with some swatches on my hand and an after picture after washing my hands + rubbing them dry. So if a drugstore near you sells Essence products I would highly recommend you to give it a try!
Before and after washing my hands + rubbing them dry. As you can see the eyeliner is not waterproof but definitely water resistant. Most of the product came off when I rubbed my hands dry.